The Benefits of Design and Marketing Agencies Specialising in Specific Industries

The burning question for new design and marketing agencies is which industries to specialise in.  If you’re a new agency then effectively you have an open book.  Chances are, you’ve probably done some work already for clients and have a good idea of what you’re about.  Even so it’s worth looking closely at industry sectors you’re familiar with and knowledgeable about and focus on them.  Then you have to look at the services you want to offer; whether it’s web design and development, copywriting, corporate logo design or marketing - it’s important that you bed down your services from the off and not spread yourself thin.

Gloop, a design and marketing agency in London, have done exactly this.  They’ve looked at the industry sectors they have experience in; like automotive, financial, legal, surveying and IT, and have used these strengths advantageously.  The fundamental benefits of this approach are down to knowledge and confidence when attracting new business.  Why?  Because all potential clients want credibility and to see a display of knowledge in their industry, which in turn promotes rapport and trust – without these elements it’s increasingly difficult to procure new business.

Between them, the founders of Gloop have over 15 years experience in the automotive retail sector, working with the likes of Ford, VW, Mazda and Iveco.  This has put the agency on a stronger stance to use this experience and knowledge to approach the automotive retail network.  Plus with a lot of work in the other aforementioned sectors, Gloop is widening their net.  

The next aspect to consider is geographical location. Does your agency want to cover the entire UK?  Can it service an account and meet expectations for a client in Inverness?  If not, then running a localised SEO campaign can help.  By identifying the geographical areas you wish to initially focus on, you can run a campaign that filters search engine results by geographical area. For instance, if you chose London and the SE, then someone outside that area searching for design and marketing agencies will (through their IP address) find that Google will not yield results – unless of course they specify London in their search terms. 

It’s important that whatever the size of your agency, you identify your strengths, service areas, approach and have a well optimised, creative website that shouts about your knowledge and displays creative work in the chosen industry sectors   All this has to be done before even picking up that phone or even buying a list of email addresses that could potentially yield no results and hence waste valuable resources. 

In summary, as long as you know where you’re going and what you’re offering to whom, then suffice to say your agency is on the right track to success and in a good position to procure new business from different and exciting industries in the medium to long term.  But this will be on the basis of your adaptability to changing trends and overall knowledge in your field of expertise.